Redefining Success: The Inside-Out Approach to Fulfillment with Pedro Jerez

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.

Visit Pedro Jerez’s social media pages:

Website: https://www.businesswithintegrity.com/story

Youtube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/community

LinkedIn: https://www.linkedin.com/in/businesswithintegrity/

[00:00:00] Welcome to Rocky Mountain Marketing. I'm your host, Katie Brinkley. Join us as we dive deep with the world's leading digital marketing experts every single Tuesday. It's all about giving you the strategies that are working right now, directly from those who are making an impact. With my 20 years of experience, I'm here to help you navigate the world of digital marketing.

Whether you're looking to sharpen your skills or transform your business, you're in the right place. Let's get started on today's journey to success.

Speaker 3: Welcome back to this week's episode of Rocky Mountain Marketing. Today's guest, I was introduced to today's guest by a mutual friend, Atiba, and actually Atiba. He was the number one most downloaded episode from 2021. So if you haven't listened to his episode, be sure to go back and check out his episode from 2021.

But Atiba and I have stayed in really good contact after he's came on my show. One of the reasons I love my podcast. And he [00:01:00] introduced me to today's guest. And today's guest is such a fascinating person that I had to bring him on and introduce him to all of you guys and just his philosophies around business.

I feel are game changing the way that we approach business. We do business with one another, the way that we network, the way that we grow our businesses. All of it, I think his message needs to be out there for all of us to hear because it's, I think it's going to, I think it's going to change the world.

Today's guest is the founder of business with integrity and Pedro champions to believe that businesses should aim for more than just profit. Empowering entrepreneurs to really build a more impactful business and a more profitable brand in the process. He actually started his entrepreneur journey before the age of 19, and he has grown industry leading brands that have touched millions [00:02:00] globally.

And he had a lot of early financial successes, but he grew up in the Bronx and has a desire for deeper fulfillment. And man, he's. All over the world today. He's coming to us from Spain. Every time I talk to him, I always want to say, where are, how are you? But I need to start saying, where are you? So Pedro, thank you so much for joining us on the podcast today.

I'm really excited for the discussion that we're going to have.

Speaker 2: Yeah, I'm stoked to be here, Katie. Thanks for having me.

Speaker: Well, and again, like I said, you're quite the jet setter, and really just, Living life to the fullest, which I think is what all of us decided to do when we started our own business. We saw a way of doing things differently.

And that's why the corporate road was not the road that we decided to take as entrepreneurs. So talk to us a little bit, I said briefly in your introduction, but I really don't think it gives you justice for what you've done at such a young age, not just [00:03:00] for yourself, but for your clients

Speaker 3: as well..

Speaker 2: Yeah, absolutely. I think it's just something I've always known about myself is that I've been different and, that's been a really painful process, honestly, for a long time until I realized that that's actually my greatest gift. When I was five years old, me and my dad were, At the MGM Grand Casino in Las Vegas, he had decided to be an entrepreneur just a couple of years earlier by joining a network marketing company.

That took us to Vegas. And while there, me and my dad are wearing matching suits. Think about like classic men in black. And, it takes us to where we, there's all this commotion happening in the casino and like spotlight. So I go, what's all this thing about, and when we get there, what we see is actually the grand prize that the casino's offering.

It was a million dollars in cash. I'll never forget it. It was in 20 bills in stacks of 10, 000. I remember when I saw this for the first time, my little hand just squeezes my dad's hand just so hard. I look at him and immediately I can tell the excitement that we shared in that [00:04:00] moment. I can't make this up.

I look at my dad at five years old and I tell him one day, I'm going to be a millionaire, that's going to be mine. And that was the beginning of a dream. A good desire, which I had no idea how that would manifest itself. And also a moment that bonded me and my dad forever. While that did drive my life, I think there was a lot of things that I needed to learn in that process to learn that, I guess the way I would frame this for everybody is like, have you ever gotten exactly what you want just to realize that it's not what you want?

Speaker 3: I'm going to pop in here and I love that question because it's. Yeah. As entrepreneurs, I think that we're sometimes given this rose, you know, colored glasses idea of what it's going to be like, of you can work from anywhere. You can work the hours you want.

You can pick and choose your clients, all of that. And it's, you know, being an entrepreneur is a very, very difficult job. And once you start that journey, you learn, well, yeah, I can work anywhere. All right. And [00:05:00] that's the problem. I can work anywhere. I can work on vacation. I can work whatever hours I want.

And a lot of times those are the hours that you don't want to be working.

Speaker 2: I think what I learned along the way in that journey is that, entrepreneurship is so much more than the money that you're making. I would call that if I had to put that into levels, I would put that like at level one, the lowest level of frequency. I think once you get really good at making money, what you actually realize is that it's the easiest thing in the world.

And what I mean by that is that you start to build certain beliefs and certain mindsets within yourself. So for example, I have a mindset. I have a mindset that says, the world's never let me down, and it never will so therefore, I get the follow of my heart. I know I'm taking care of, and because of that mindset, I no longer make decisions from a place of like, Oh, here's this thing that's going to make me money.

And therefore that's what I should be like putting all my attention and focus into. Now it's more like, where's life guiding me? [00:06:00] And When you start to connect with that, what you realize is you start to learn the spiritual game of business, and realize that when you can start to connect with that, that's when, you know, life and business really starts to move you emotionally and you really start to understand the frigging privilege that it is to serve people and to do what is it that we do, no matter what is it that we are choosing to pursue in life.

I think that's where things really start to get fun. If we can have the courage to connect with that and operate at a higher frequency, at a higher vibration.

Speaker: I love that because we are, it feels like when you're starting your business, we're in this rat race. We want to succeed.

We want to make the money. We want to, you know, grow. We want to scale but what you're saying is different. It's almost, if you're following what your passions are, the, the business will thrive because you're truly passionate about what you're doing.

Speaker 2: Well, not just that, but you just have a mindset that you'll figure it out. Right. One of the [00:07:00] ways that I started my career was that at the age 18, I went to go and work for, for

Tony Robbins and you know, I was around him literally

all the time. I went to every single event that he ever did for four or five years of my life. One thing that I would hear him say all the time is that.

80 percent of success is psychology. 20 percent is strategy. It's the know how it's the, the how to,

and I remember it's like so many times in our lives, like we can hear people say certain things, but like you don't really get it, like you get it intellectually, but like you don't really get it, and it took me such a long time to really understand what he truly meant by that, and it's really that understanding that, um, the, the how to is the easy part. You know, when, when, when you're, you know, one of my mentors, his name is Yannick Silvers. Someone I look up to very dearly. He wrote a book called Evolved Enterprise, which absolutely changed my life and set me on this path of impact driven entrepreneurship, and he calls it creating space [00:08:00] for something better.

How can we actually create something? How can we actually create space for something better to occur to happen than anything that we could have possibly imagined inside of our businesses? But that game is actually believing that that's even possible. So much of this game of being an entrepreneur is having the mindset that you're just gonna figure it out.

Just failure isn't an option. It's operating from a space of resourcefulness, and just having that mindset, like the how to's the easy part, you'll figure that out. You'll meet the people. You'll go to the events. You can learn the skills. But if you don't have the mindset to, withstand the entrepreneurship journey, that's the hard part.

That's the spiritual game that we all need to go through as entrepreneurs, and realize that to the capacity that we're able to do that, is to the capacity that we can actually grow the things that we're here to do and here to, make happen in the world.

Speaker: I'm curious, Pedro, how you went from being that kid standing next to your [00:09:00] dad, holding his hand, squeezing his hand when you saw the million dollars and said, I'm going to, I'm going to be a millionaire one day.

I'm, you know, that's going to be me one day. Really, that's kind of a profit driven mindset to where you are now where it's so obvious that you are a profit. You're 100 percent purpose driven.

Speaker 2: Yeah. It wasn't until, I got the thing that I thought I wanted. And I remember, I was running a seminar, um, and it was a two day seminar.

Um, and it was a 14 hour a day seminar. And I remember just like pouring my heart out and this event was in New York city. I invited my dad to, to be there and I hadn't seen my dad the whole event. I have everyone at the very end, kind of in a big circle, in this ballroom, beautiful chandeliers, taking place inside of this ballroom.

I ask everybody like, you know, tell me what you got out of this. Everyone's just sharing like really deep, beautiful shares, and I remember just feeling so grateful To hear that this is what people were taking away from it. I remember in that moment, looking over to the entrance of the ballroom and there I see my [00:10:00] dad.

And what was significant about that moment was that I look at my dad and I see a tears falling down his cheeks. What's crazy about that is that I've never seen that man shed a single tear in my entire life. That was the moment that I felt like, Oh, I did it. I made it but what was wild was waking up the next day and feeling like, now what?

That was the first thought that crossed my mind after doing the thing that I thought I wanted more than anything in the world. And that drove my life for 20 years. It wasn't only after I had that experience that same exact day, I made a decision that I was going to shut it all down. It was completely unreasonable.

Shutting down a business that was making over a million dollars, and saying, I'm going to go and figure this out because this isn't it. Given where I grew up, in the Bronx and New York City, I didn't have anything. I remember, Saving up 20 bucks to run eight miles. I kid you not.

I used to run eight miles to the closest bookstore just so I can buy a paperback book and I would buy the paperback so I can save four bucks and then save the [00:11:00] next 20 bucks to buy the next book. This is true story. And here I was like literally giving it all up. Just like, I'm going to go and figure this thing out.

This isn't it. This is not success to me. But that actually drew my life in a downward spiral because. What happened was I started then to like wrestle with my identity of like, who am I without the success? You know, who am I without, the million plus dollar business without my dad's approval, without this, image that I created for myself and whatever I perceived that to be.

I remember I ended up flying to Thailand at the time, and I'm in one of the most beautiful islands in the entire world. And just seeing this absolutely magical sunset, unlike anything I've ever seen in my life. I remember in that moment feeling like, I don't want to be here.

Speaker: Wait, what? You didn't want to be?

What? That's not what I thought you were going to say.

Speaker 2: Yeah. I mean, that's really what happened. I was so wrapped up in the success and it literally made [00:12:00] my identity. Without it, I didn't know who I was and that's a big problem. Because usually business is an extension of the founder, the visionary.

And that's usually what we are, and we choose to be entrepreneurs. Most of us are visionaries. And so my identity was wrapped up and everything that I was doing, what was driving me was literally an obsession to be someone and to, and whatever that's meant, um, uh, to be someone, to, to have status among my peers, to have a certain number inside of my bank account.

And once that was all stripped away through my own sheer will, it was like, who am I, and I would say that that's where my life really began. That's where I would say slowly a drive started to be born inside of me. Unlike anything I had ever experienced up to that moment in my life and what happened was I met an incredible mentor and I'm just sitting in a cafe, Katie, and it starts raining. It's like pouring rain, like crazy. This entire cafe gets full and there's only two seats available in the entire cafe and they're directly in [00:13:00] front of me. And this couple asks, Hey, can we sit in front of you? Can we sit with you? And I'm like, sure. Obviously the cafe is full.

And while we're sitting at this cafe, we start talking. And after like a 20 minute conversation, I get curious about these two individuals. And I say, Hey, tell me more about you. What do you guys do? That's what I was used to asking back in the day. I'll never forget the guy's response.

His name was Chris. He said, I help people who are ready to wake up. I was so naive at that time in my life that my response was. What's that? And then his next response changed my life forever. He said. It's kind of like the next level from where you are now, and so if people are familiar with like the, this profile or like the Colby index, I'm a very high driver.

I'm a very high D. And so you're telling me there's a better way than what I've learned. I'm like, what is that? I just got so interested in what he had to say. The way the conversation ended was if you ever need anything, reach out. [00:14:00] And I got to the point where for the first time in my life, I truly asked for help, not asking for help from a place of trying to be more successful, but from a place of needing help and figuring out what is it that I was experiencing.

It was on the other side of that work that I did with this guy who would be to this day. The most powerful mentor in my entire life was really where I started to uncover who am I beyond the business and in that really uncovering what life wanted from me, which was to really stand for something so much more than just the money that I was making.

Speaker: So do you think that with what you've gone through. I think that a lot of people are feeling that way. They're tired. They're burnt out and they're trying to do all the things and it's still not bringing them joy. Do you think that that's changing? That as a culture, we're changing the way that we approach work.

Speaker 2: I think [00:15:00] as a society in general, we're starting to, Wake up that there's a different way. One of my favorite books and titles of books is,

it says the way we're working, isn't working, and that's by a guy called Jason Fred.

Um, I think that's how you pronounce his last name, but he's the founder of 37 signals who started a base camp and a bunch of other.

Really cool companies like hey. com and I think the reason that book went on to be a new york times bestseller and I think the reason why so many people resonated with a title like a book like that or maybe another book being like essentialism, for example, which also sold, you know, millions of copies is that people are

that, there has to be a better way. I don't know what the way is, but like, definitely not the way that we're doing it. So I think we're in a place in society where people are starting to realize that, which I think is a really powerful realization, kind of the first step.

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Speaker: What else do you think is important for people to consider if they're doing all the things and they're still not finding that they're being successful? That they're happy. I think that's the biggest thing that you were missing, right? You found the success. You had a million dollar business.

You were traveling the world. You were, had people saying that what you were saying to them was impactful, that they were learning from you and it still wasn't bringing you the kind of fulfillment that you wanted. So what other, I guess, things out there should people be, if they're sitting there saying like, this is me, this is how I'm feeling with my business, whether they're make have a million dollar company or, they're just trying to get to their first six [00:17:00] figures.

What advice would you have to someone that's feeling that way?

Speaker 2: Yeah, the way I think about this, is that I think most people have it backwards, or at least this is what my experience of life has taught me. Most people are trying to solve their problems from outside in versus inside out. And where I think a much more wiser approach is actually to go inside out, and what inside out looks like is that everything in life, whether it's your business or whether it's, something in your personal life, it's all hinting for one's own personal growth and life is perfectly, unfolding, if you will, and putting the exact people, exact situations, exact challenges in front of all of us, so that we can ultimately live our best lives and really come to terms with what really matters in life. If someone asks me like, what's the purpose of your life, Pedro? The way I would answer that is to be happy. It's not to, and despite having generated well over a hundred million dollars for the projects I've worked [00:18:00] with that I've worked on.

You know, purpose of my life is not to generate another a hundred million dollars or another billion dollars, or even anything related to my business. It actually is to be happy. Number one. Let's start there. So what does it actually look like to be happy and have the courage to live a life that's authentic to us?

I think if someone makes that decision, number one, the first thing that we need to do is realize there's some stuff that we got to really address and actually really confront in our lives. What that looks like, um, is that if life is unfolding exactly the way it needs to, and it's putting the exact challenges that it needs in front of us so that we can wake the hell up, Then, okay, the question then becomes is how do we actually respond to life?

Because it's not about what happens to us, right? I was just talking to someone, two days ago, literally. They told me, Pedro, the thing that I appreciate the most about you is your mindset, and how you look at life. Despite everything you've been through, you don't really [00:19:00] care about what's happened to you.

It's all about how you actually respond to life. How I choose to respond to life is realized that with every single thing that makes me uncomfortable, every single thing that makes me unhappy. It's just realizing that all those situations are unfolding so that, I can learn to be happy despite whatever the hell is unfolding.

The best way that I've learned to do that, is not to resist life as it's coming to me, like learning to let go, right. And actually be with what's happening, to grow through that process. On the other side of that, I always say to people it's not so much that we don't respond to life.

It has more to do with, after choosing to let go of something. It's not a passive acceptance. I call it living a life of surrender. So one of my favorite books is actually a book called, the surrender experiment by a guy called Michael Singer. Here's a guy who literally built half a billion dollar company and what he saw was that business was, his spiritual [00:20:00] practice. As things were unfolding in his life, you know, he just saw it as an opportunity for growth, and in business, like there's challenging conversations that you need to have every single day. I think what I'm trying to say here is that, business is a great opportunity to actually build your personal character.

And as you build your personal character, you're actually becoming a better leader. You're clarifying your vision for life. And that gets to refine itself, but it only refines itself as you get to know yourself better. As you get to know yourself better, you're going to come in contact with visions that are more authentic to your heart, but if you're trying to control life all the time and the way that it's supposed to be, and then you can't actually create space for something better so I couldn't possibly anticipate, that I would be doing anything that I'm doing today. I think everything that has unfolded inside of my life and the way I would encourage others to think about this is that as you really start to build [00:21:00] your character, naturally, there's going to be things that are going to rise inside of you, new desires, new ways of connecting things, ways of thinking about reinventing your business.

Like the way that you do things, you're just going to get to a point. You're going to say like, this is not working for me. I don't want to operate in this way anymore. Like there has to be a better way. I want to stand for something more in this world than selling a bar of soap. It's not about the bar of soap that you're selling.

But how can that bar of soap actually stand for something that, makes your heart sing. We all have that. I mean, there's incredible companies, no matter what product you can possibly think of that are choosing to stand for something more. But I believe that every single entrepreneur that's chosen to do that and every single entrepreneur who chooses to show up in that way, that for every single one of them, it's been an inside out approach, not an outside in one.

Speaker: Yeah. And I think that what you're talking about here is when you have, [00:22:00] like you said, you're not just selling a bar of soap, but if you have a business where. You sell soap. What's the soul behind it and what you're passionate about. That's your company's soul. It really does evolve over time.

Like for me and Next Step Social, we were all of the things we did, websites, we did Google ads, we did Facebook ads, we did all these things. I was like, gosh, this isn't what I'm happiest doing. So then we went down and we did just social media. And I got really clear about what I was most passionate about with social media when I was writing my book.

And it was being on social media less so that we could spend more time building communities and relationships. And that completely evolved the business even further. And again, the company soul even further. And then people said, well, Katie, you know, like, you know, What lights you up? What would it be that you did all the time?

I said, well, my podcast, and that's what we then launched out the podcast production. I mean, then it is an ever evolving, but you [00:23:00] have to listen to, your company's soul to really figure out what's guiding you for being happy as a business owner. And if you have a business that you're proud of, people are going to want to do business with you, but they're, they're going to build a brand that, as you said, a brand that wins over people's hearts.

Speaker 2: Yeah, I think, I think what it is that so many people just don't realize that this is actually even possible. I remember the 1st time that I learned about a company called Patagonia. I'm actually wearing a Patagonia shirt right now. It's my favorite company in the world. There's a lot of companies I'm a fan of, but Patagonia is like, I consider them, the pioneers, if you will, inside of this whole impact entrepreneurship thing.

I remember when I first discovered Patagonia and I really started to study their business model. Here's my first thing that I thought was like, Oh, this is possible. I didn't even know that it was possible to operate in the way that a company like Patagonia did. As far as I was [00:24:00] concerned, you were solving a problem and you sold a product. You sold a service,

and you fulfilled on that service. That was the beginning. Just seeing that it was possible. I remember the first time I read the book, do something that matters by the founder of Tom's and he was sharing his story.

And I kid you not a business book. I literally just was so moved entirely emotionally.

I'm not like someone who's like a big crier or anything like that. But like I was reading, I got through chapter two of that book and I was just like bawling. I was like. Wow, this is so fricking incredible that a business can do this and still sell hundreds of millions of dollars worth of products. And guess what?

Even be more profitable than other companies that are selling the same exact thing. This was years ago. I remember when Tom's announced for the first time that they had sold 5 million shoes. Do you know what that means? Let me rephrase that. They said that they had given away 5 million shoes.

Do you know what that means? That means they sold. 5 million shoes given [00:25:00] their business model, which is they pioneered the whole one to one model. I remember recently walking into a Patagonia store and like my, one of my favorite shirts, which was like this fishnet shirt, the recycled fishnet shirt that they have.

I was looking for it and I didn't see it anywhere. I was talking to the person. I was like, do you guys have this in stock? They're like, no, we actually recalled it because we realized that some of the fabric was actually stretching. And so they took literally their best seller, literally their absolute best seller, like just off of the shelves just to stay true to their values, which is we guarantee everything we make. I just didn't know that you can actually operate in this way. And you know what that made me feel? It was like, wow, I love this company even more. I love this company even more. I want to make this really practical for people so that they can actually understand what's happening and the opportunity that they actually have in front of them, because I think most people don't actually realize the importance of this.

I'm really big into data and there's things that come through me intuitively, but then I just want to be like, I [00:26:00] also want to back that up with like, how's this actually make sense as a business. I learned three things through a lot of my research, and one of those things that I learned was that there's been this massive, rise of woman in the workplace. I mean, there's more woman entrepreneurs. There's more woman in seat suite positions and executive positions than there has ever been, and I think that it's just, progression as a society. And so now what you have is number one, you have this mindset of woman which have really high emotional intelligence in positions of actually making decisions. Here's what's really interesting about that. Most people don't realize this, but products that are sold to men are actually primarily purchased by a woman. If you look at The majority of income in a particular household. They control the majority of purchasing power.

You start thinking about this. We're going to start building a narrative and you start thinking about this as a company. If you start to ignore this powerful demographic, what starts to happen? Well, very, very quickly. Your [00:27:00] revenue starts to go down and you slowly become irrelevant. Now, on top of that, you take that and then on top of that, you take that there's been this massive rise of the millennial generation.

Here's what I mean very specifically, here in about 12 to 24 months. The millennial generation is going to make up. 50 percent of the entire workforce. I'm going to say that again. 50 percent of the entire workforce will be millennials. Everyone makes a big deals about millennials, but you know why they actually matter is because there's so many of them.

And there's so many of them now in the workforce and what makes millennials different is their values. It's what they're actually willing to say and not say. If they don't like something, they grew up in a world of being connected. They'll say something about it. They'll be the first ones to actually leave a review about it.

They actually care. They're willing to pay a little bit more for something that they actually care about and they believe aligns with how they see themselves, their identity [00:28:00] in the world. And there's all sorts of data to back this up. And then Katie, you take that, and then on top of all of that, you take this crazy advancement in technology which is just booming. It started with the internet, but now fast forward all the way to ai. I mean, today I literally rented a car as I landed here in Spain where I am, and they didn't have the car ready when I arrived, and they made me wait two hours to get this car rental until. I don't usually leave reviews.

However, this experience was so bad, literally the worst car rental experience in my entire life that I immediately went on Google and I left the review and it was a two star review and I said, Hey, I see everyone working really hard, but you guys suck. It was some version of that. And guess what? People

when choosing to make a buying decision on whether to rent a car from this company, they're going to read that and that's likely going to influence their decision. Who goes on Amazon and buys something without actually reading the reviews anymore? This is the world that we live in today. If you're good, [00:29:00] you're dead.

It's that simple. In today's world, you need to be outstanding. And you know what that means? That means doing business with integrity. That means actually standing for something more than the way of business that we grew up in that is no longer relevant in today's world. If that's the standard that you operate and you're going to get eaten alive.

It's just not acceptable anymore, and the companies that are not only winning today, but I believe that the companies that are going to win tomorrow and actually be the predominant players are the ones that actually can operate this higher standard. What I'm saying is that to find what you want to be a champion for and the standard that you want to operate in your business to find what that is for you, like that first starts with you. Being a better leader and being a better leader first starts by choosing to better lead yourself, And as you learn to lead yourself, then eventually you earn the privilege to lead 1 person, and then eventually you earn the privilege to lead a few people.

And then the ultimate [00:30:00] form of leadership, when you look at a company like Patagonia or Tom's that people write about nonstop all the time, you know what they operate at, they operate at what's called legendary leadership. Legendary leadership to me, what that means is what's the level of leadership that's present when you're not in the room.

We're on this podcast and I'm advocating and talking and just absolutely raving about these companies and they're not here. That's legendary leadership and what we all have the opportunity to do.

Speaker 3: Wow. Every time I talk with you, Pedro, it, it inspires me to, to do more. It inspires me to be a better Business owner, to be a better leader, to make sure that I know what my values are, because if I know what my values are, then it does have a trickle down effect to my team, my business, my clients, and hopefully everyone that's in my sphere.

Speaker: Yeah, this has been such a great conversation. I would love for people to connect with you.

You have a brand new show that [00:31:00] people should absolutely check out. What's the best way for people to learn more about you, connect with you, and just keep up with all of the inspiration that you are pushing out into the universe.

Speaker 2: Yeah, I would say definitely check out business with integrity. com. In addition to that, the podcast, business of integrity podcasts, and hopefully there'll be a lot more social content, things that some stuff we'll do together soon for people to consume so I think those are the best ways at the moment.

Speaker: Amazing. Yeah. So be sure to check out Pedro's podcast. Y'all are listening to a podcast here. Go ahead after you're done listening to this episode and leaving it a five star review, head on over to the Business with Integrity podcast. Listen to it. Watch it on YouTube.

Pedro, I think that what you're doing and the way that you perceive business and the world is really needed. Not just for entrepreneurs, but even the big companies. That's what's going to change the way that we approach our world and our businesses so that we're truly happy because you know, life is short, right?

Speaker 2: [00:32:00] That's right. I just want to say this last thing, there's one little thing that I can leave everyone with is that, one of the fundamental mindsets and beliefs that I have is that I believe everything that you want in life is on the other side of generosity and to bring this whole conversation forward that starts with being generous with yourself, and how you show up for yourself. And with the things that come up within yourself, but, generosity is not just giving. I think that's the problem and how people see it, this limited definition of it, though.

Yes, that's great. You can be generous with others. You can be generous with your business. You can be generous with your employees. You can be generous to people around you and everything that you want in life, I believe is to the proportion that you're actually willing to be generous with. Life and things around you.

So the proportion you do that is the proportion that life's going to give you exactly what you want. And probably even something so much better. And so that's my call to action to anyone listening. Where in your life are you not showing up, at the level of [00:33:00] generosity that matches what you say that you want.

And that's probably where you're going to find the gap between where you are now and, Why things are going your way or not going your way

Speaker: love it. Well Pedro. Thank you so much for Joining us today. It's been an absolute pleasure speaking with you.

Speaker 2: Thanks Katie.

Thanks so much for listening to this week's episode of Rocky Mountain Marketing. I hope you're leaving with valuable insights and the inspiration to lead your market. If you've enjoyed our time together and found today's podcast episode useful, I have a small favor to ask of you. Please hit that subscribe button to stay updated with the latest episodes.

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