How to Make AI Sound Like YOU with Mike Allton of Agorapulse

Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I’m joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.

Visit Mike Allton's social media pages:

Website: https://www.agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton

  Welcome to Rocky Mountain Marketing. I'm your host, Katie Brinkley. Join us as we dive deep with the world's leading digital marketing experts every single Tuesday. It's all about giving you the strategies that are working right now, directly from those who are making an impact. With my 20 years of experience, I'm here to help you navigate the world of digital marketing.

Whether you're looking to sharpen your skills or transform your business, you're in the right place. Let's get started on today's journey to success.   📍 📍

Welcome back to this week's episode of Rocky Mountain Marketing. If you're tired of diving into different treasure troves, or I guess I should say delving into different treasure troves to demystify all of the social media captions that are coming out now that seem very AI written, well, You're going to want to stay tuned for this episode because I, I can't tell you how many times I, I see a post with too many emojis.

There's EM dashes, there's treasure troves and demystification and people don't talk like that. I did have a long talk with my copywriter, Nikki. Um, and she, In full sentence of us talking, she used the word delve twice and she said, see, Katie, I do use the word delve. So, but I digress. It seems like chat GPT is turning all of us into.

Robots on social media and and not just social media in in our blogs in in our website copy. I can't tell you how many times I go to a website and I'm like, oh, they just copy and pasted something from chat. Chippy tea and threw it up on their website and it's making me really sad on the social media side of things because if we're just robot having robots talk to robots, then.

Really, where's the social gone? And so I brought in a good friend, somebody that I met at Social Media Marketing World. Mike, you're so, I already ruined who, who our guest is, but surprise guests. You, you're so on, on par with what you're saying here and you've got it down and AI, you, you understand it all. And he's, he's got a whole podcast on it, which we'll talk about in today's episode, but something that he talked about on one of his social media posts was the importance of having a brand.

Social media, your AI instructions.

  📍 📍 And so I said, dear mystery guests, please come on Rocky Mountain marketing and share your wisdom with us because we need to get rid of the treasure troves. Let's start writing as normal people again, but use AI to help us. And so friends, uh, today's guest is none other than Mike.

Alton, he is an AI consultant at the social media hat, and he's a pot. He has so many podcasts, but the podcast that I want you to listen to, we're going to talk about later in today's show, and he's helping businesses and marketers get ahead in this AI revolution because AI it's here to stay. And the longer that you stay on the sidelines, the, the, the further away from the higher in the stands you're getting, you're not even going to be on the field anymore.

So I want you guys to get. Get a pen and paper, take some copious notes because you are going to get a ton of value from today's podcast episode on how you can use AI in your brand voice and make it sound like a human again. So Mike, thank you so much for joining me on Rocky Mountain Marketing.

  📍 📍 Thanks for having me, Katie. Thanks for that game changing introduction. I'm excited to delve into this topic with you,

  📍 📍 I, you know, I, I really didn't think people used the word delve that much. Um, but like I said in my intro, Nick, Nicky, uh, my copywriter here at Next Step Social, she's, she and I were talking one day and she used the word delve.

The word delve twice in our conversation. And I, she's like, see Katie, I use the word delve. And I was like, it's just because chat GPT is using it so much more. That's why, but it's, it's, it's changed our vocabulary. I swear people have not been using the word delve as often as they do now. No, apparently it was, it was popular in academic journals, which is why it stands out so harshly in marketing copy in everyday natural conversation.

Cause that's not where it was popular before. Well, and, and Mike, you've been, you've been in digital marketing for over a decade now, and you've really delved into AI. Man, how many times can I use that word in this podcast? But you've really delved into AI over the past few years. Why have you spent so much time really researching and Honing in on your craft with AI.

I think that it's, it's something that a lot of people were really resisted, uh, had a lot of resistance towards at the beginning because of the. AI is going to take over my job, but it seems like you've really tried to embrace it. And man, every, like I said, how many podcasts do you have now and about AI in particular?  📍 📍

I have one podcast on AI, only one on AI. I've got four podcasts with Agorapulse, where I still work full time. And all those, those shows are about marketers doing marketing things. Those are, those are ABM plays. Um, but it's interesting because I think in, throughout my career, I've really pushed back on diving into trends.

I have been hesitant to jump on new social networks, very hesitant to dive into new technologies and new platforms like NFTs and, you know, virtual reality and those kinds of things, Web3. And it's A reflection of what I've always coached my clients and audience to do because my clients and audience tend to be business owners, and it's not a good idea for them to jump into the latest, greatest social network.

So in the, you know, 2022, 2023 timeframe, I was very hesitant to really spend any serious amount of time looking at AI. I wrote a couple articles about it, published some content on my site, uh, as general informative stuff, but that's about it. I wasn't really using it. Until the end of 2023, I was listening to Paul Reitzer on the unofficial intelligence show, talking about AI, of course.

And I don't even recall why I happened to be listening to that episode. And, and bear in mind, up until that point, I'd had many friends, you know, folks like you who'd been sending me Instagram reels and TikToks and YouTube videos and so on about AI, and I would just chuckle and laugh and move on. Uh, particularly back then at the image generation stuff.

But in this particular show, Paul was talking about the future of AI, particularly as it related to marketing, and some of the things that he said just stopped me cold in my tracks, and it really resonated with me. Things like. You're not necessarily going to be replaced by AI. You might be replaced by a marketer who's using AI and everybody listening needs to substitute the word marketer for whatever role you are in today.

Whether you are a realtor or an accountant or an engineer, whatever that is. It became very clear to me at that moment, it was a very crystallizing moment in my life where I saw that AI isn't a new tool. It isn't a new platform. It's a technology. And we are living in the midst of the fourth industrial revolution.

This technology is pervasive, it's changing every aspect of our society. And it was at that moment that I said, okay, I need to understand this. I need to prepare myself. And by extension, I want to help friends like you. Who I knew that is so you personally, but I knew many friends and colleagues in the marketing space who weren't using a either.

They weren't on board with this, this idea. And so I changed everything that I was doing by early 2024. I was writing almost exclusively about the discoveries that I was making the journey that I was going on with a I started the podcast. Originally, the a I marketing impact podcast in May of 2024. So throughout 2024.

I interviewed 42 different A. I. Experts. I gave myself a master class in artificial intelligence from marketing to business to, uh, product and engineering. And I always say at the outset of every show that I'm selfishly taking this time to pick the brains of experts at A. I. Because that's literally what I did.

I published episode 50 just before. Christmas. And then over the holidays, I kind of shifted gears a little bit more because I realized there's so much more I can do for businesses, not necessarily marketing. But that's, that's been my journey into AI and why I just decided I need to delve into this technology with my entire being..   📍 📍 Well, I   📍 📍 love that because. It's, it's a business approach to AI. And I think that for so many of the listeners of Rocky mountain marketing, you know, we're biz, I always say I'm a business owner first. My business just happens to be a social media agency. And so as we adopt this new technology, a lot of times it feels like we're, okay, I'll, I'll go ahead and use it.

  📍 📍 and you're just barking orders at the robot. And that's where I think that a lot of growth can happen over in 2025. I think that now we're starting to accept it.

I mean, I was talking to my daughter's teacher the other day and she was talking about how she uses AI to go over her lesson plans. I mean, what. Everyone's using it now, but how can you use it more strategically? And you, you shared a great article about brand voice. And I think that this is going to be one of the biggest game changers for.

Business owners this year is if they can learn how to make the robot talk as them, it's going to help tremendously because man, if you're just saying, give me this, give me that you're going to get the delving treasure troves of demystification with blasted full of emojis in your social media feed, but it all comes down to how you can, I guess, season, uh, you know, uh, man, uh, yeah.

Andy, uh, man, who was it that said it at social media marketing world last year? I'm blanking. Andrew Davis. Andrew Davis. Yes. Andrew Davis said this last year, you know, you're seasoning the robot. You need to season it. Otherwise it just gets squirrel syndrome and just kind of starts throwing out, you know, here, is this good?

Is this good enough for you? Take it, you know?

  📍 📍 So let's talk about kind of your prompting process and how, cause I know you have an entire, you know, toolbox and like workflow that you, you take people through, but for those listening today, let's just go through how we can really start crafting our brand voice and seasoning this GPT so that we're creating better content with chat GPT or Claude or, or MagEye

  📍 📍 Yeah. So there's really three levels that we want to step through. The first is just the prompting itself, right? The conversation that you're having directly in the chat window with the AI. And I'm glad you mentioned some of the other language models because I'll tell everybody listening. Everything I'm about to share with you is true.

No matter which large language model you're using.

  📍 📍 So if you're using OpenAI's Chat GPT, this works. If you're using Google's Gemini, which has become my favorite, frankly, this works. If you're using Cloud, this works. If you're using our friend Dustin's Magi, which is a wrapper for all the different language models, everything we're talking about still works.

So the first level is the prompt itself, and this is where everybody starts. And this is where everybody makes mistakes, myself included. When I first started, like I said, I'm a marketer. So I was trying to do marketing things with chat GPT in early 2024. And I was trying to get it to help me create social posts and create blog posts and email copy.

And I would start a new chat and I would say, we're going to create a blog post. And you know, chat GPT, it says great. Here's your blog post. And I maybe didn't even tell it what I wanted to create yet, but it is happy to provide me with whatever it thinks it can. And so the prompt itself, where you start is so important.

You have to tell the AI how it's supposed to help you. We often refer to it as giving it a role, right? Because the AI. It doesn't quite have the sum of human knowledge, but you might as well just assume it has the sum of human knowledge and like a librarian walking into an entire library, you could say, give me a book.

And it's just, she's just gonna go to the LA, the closest shelf and hand you a book, right? You haven't told her, I wanna learn about this or we wanna talk about this. So you give the AI a role. From the start, if you are creating social media company, say, Hey, you are the world's greatest social media manager that immediately tells the AI.

Oh, okay. Out of the entire world of knowledge, this is the scope of what we're going to talk about today. Then you tell what we're going to do. We're going to create some social media posts. We're going to focus on LinkedIn, and then we're going to turn that into a thread for X and threads, whatever it is, and then you give it additional context and examples.

So you. Build a prompt that tells it what you want it to do as much as you can within the prompt itself. And then one of the real keys is before you get to the end of that prompt, make sure you tell the AI, take your time. And ask me questions. Those are two critical things that have to be a part of every, I don't wanna say every single prompt, but every prompt where you are trying to accomplish something of imports with ai.

  📍 📍 One of the biggest, uh, questions that I've. Learned that to ask the AI was what additional information would be helpful for you, you know So and it's it's things that I didn't even think I was like, oh, I guess Yeah, it probably would be good to know like who my target audience is or you know, anything like that, whatever But asking it those questions I think that it's the it's this part that so many people are Are skipping and it's like help me, you know Help me write a social media post about how great The Social Shift is by Katie Brinkley.

And it's like, okay, well, you know, here's a whole, like, you know, blah, The Social Shift is one of the best books ever. Buy it! You know, it's like, obviously I didn't write that, you know, like, when would I ever say that in a social media post? But you, if it's this, this first step. Mike that you're talking about.

That's the most important and I feel so many people are missing it. Okay, so we've told the GPT who it is We've we've told it what it's doing And we've asked it if it needs, you know, to take its time and what else it needs from us. Okay, now what? Yeah, and by the way, there are a bunch of prompt frameworks that you can follow.

The one that I happen to talk about a month, the most office called the rice framework. That's R I C C E. We can, we can link to an article that, that walks you through that in the show notes. And the only reason you want to use a framework to start is to make it a habit. I don't technically use frameworks anymore when I'm prompting the AI, because now I have naturally trained myself to talk to the AI like it's an assistant who's super smart, but doesn't really understand or read my mind, and so I have to give it those instructions.

So that's now part in process of what I do. The second level is memory. We want to talk about memory because all the large language models today have a certain amount of information that it will recall about us that it. Lives on from chat to chat to chat now one thing that you're the readers and listeners Probably no, but in case they don't when you are talking to chat GPT or Gemini or cloud or magi Yeah, you are in a chat window and there is only so much information that will be saved in that chat So if you keep going back to the same chat day after day after the day of today and having long conversations with the AI eventually the stuff The conversations that you had a month ago will kind of fall out the back.

It will no longer remember that. There's like what's called a context window. So it remember everything that you say within that chat for as long as there's still a context window, but they have an additional feature called memory that you can actually access in the settings and you can see what's been stored and you can add to what's being stored.

That will apply regardless of chat. So if you open a brand new chat, but you've already put in memory who you are. What's your business name is, and some other important details about you. Like, I don't want you to ever use the word delve in any copy ever again. You put that into memory, and the AI will try to adhere to that.

Now it's, it's almost like it's just like it's a human, where it will make mistakes sometimes. It will forget that I told it, stop using emojis at the end of every sentence. Every once in a while, it'll spit out some copy that has just Emojis everywhere. Like it vomited on itself, but most of the time it's pretty good.

  📍 📍 It will remember my name. It will remember that I have dubbed my AI assistant clue CLU from Tron.

And it knows that, and it knows a lot about me. And you can either go into the settings and tell it those things, or when you are in the chat, you can just be very explicit and say, remember this about me. Or remember this, don't forget that. Again, use very natural language. You don't have to use a very specific word and you will often see like chat GPT.

I know for instance, it will say memory updated right above or below your chat window. So, you know, okay, it took what I told it. And I remembered it. And this is really useful because if anyone's ever used a text expander where you go into a keyboard shortcut like on your iPhone and you say, I want a hashtag email number one when I type that in, it's going to become Mike at the social media hat dot com, which is a much longer piece of text to type out.

That's got, you know, punctuation and everything. That's a text expander. Well, you could do the same thing with memory and you can, you can save. Anything in there, not only specific pieces of text, but you can tell it, Hey, if I type in hashtag PAS, that means I want you to apply the problem agitate solution framework to whatever piece of copy I'm having you do right now.

So that's level two, giving it those kinds of basic everyday instructions that you want to apply to every chat.

  Let's take a quick break. I have to tell you about something that I'm super excited about. If you've been podcasting for a while and you want to start actually making money from your show, you are going to love this. I have an upcoming masterclass where I'm going to teach you exactly how to land top paying sponsors, even if you have a small, but loyal audience, it is time to stop waiting for sponsors to knock on your door and start reaching out to the ones that really want.

Your audience ready to make it happen. Head to katiebrinkley. live slash RMM, or head to the link in the show notes. Grab your spot today. All right, let's get back to the show.

  📍 📍 So what, what we're talking about on level two here, is this only for people that are using paid models? Because I, I don't know, like for, for Claude or for my, my, my, my guy is, is a paid service.

Very affordable, um, I do use it, um, but I mean, like ChatGPT, let's talk about that because if there's people, I think it is a no brainer to just pay for some of these services, but let's just say if people are still on the fence, they're not doing the free or they're, they're still doing the free subscription to Canva and they're still doing the free version of ChatGPT and they don't want to pay for this stuff, what is the tip for them with crafting the memory?

I am fairly certain. That memory is now a part of every plan, free, paid, or otherwise. You guys can check me on that and let me know if I'm wrong, but I'm fairly certain memory is now part of all the, all the plans, because it's just now baked into how the AIs work. But, to underscore what you just said, everybody listening, there is no excuse.

  📍 📍 There is no excuse Not to have at least one of these As a paid version, because you will unlock so many incredible business efficiencies, productivity hacks, and time saving things, addition to power and ease and so on. Plus, when we get to level three, that's pretty much across the board, a paid option.

So you can have conversations, you can store things in memory. Often, if you're using the free, you don't have the latest. Fastest, greatest model, which may or may not make a huge, huge difference in what you're trying to accomplish. But gosh, 20 bucks a month. Oh, and by the way, for the Googlers in the audience, the people who are already paying for like, um, a Google one account that has like, you're, you're paying for storage on your Google drive.

Like I was just, you just changed to a different plan for the same price. And then it includes Gemini at their paid level. I was kicking myself because I discovered this. Let's just say fall of 2024 and could have been leveraging paid Gemini much, much longer. Cause I was already paying Google for Google drive space.

So, yeah. Great question.

  📍 📍 So we know now to season our GPT, make sure it has clear understanding of who it is and what, what the instructions are, and doesn't need more information. Uh, we know that we need to update our memory of who, of who, who we are as a business. And you can do that at the very beginning, um, in the settings, or you can just remind it and say, remember this.

  📍 📍 Now. What's step number three here? Because, you know, I think now we have everything set up and ready to go. Let's create some content.

  📍 📍 right? So level three is when you want to create content or you want to do anything else that you're going to be doing on a regular basis, and you don't want to have to re teach the A.

I. The same things every single time. I'm going to make a little bit of a leap. I'm going to make sure that all of you, I'm going to assume that all of you listening already have. Documentation for things like brand voice, target audience, uh, you know, what, what your business looks like in terms of organization model, your, your products, I'm going to assume that you already have that.

And if you don't, then I guess you're going to message me and I'll walk you through it. But let's assume they already had that. You could start a new chat and you could. Upload a brand voice document and you could upload a target audience document or whatever the kinds of documentation you already have.

And you could do that every single time you start a new chat. Or you could utilize what's called custom instructions. So within chat GPT, this is a custom GPT within Gemini. It's a gem within Claude. It's a project within Magi. It's a persona. So this is why I said at the outset, right? All these options, all these large language models and platforms, you can do everything that we're talking about.

No matter what, which means you don't have to buy all three or anything like that. You can just pick one.

  📍 📍 The custom instructions allow you to tell the AI in advance, whatever it is that you want to be able to tell them. And the instructions can be thousands of characters. You can upload files to the instructions.

So if you have a brand voice document, you can literally copy and paste it into a custom GPT and say, this is my voice GPT, which means anytime that I want to create anything. Copy social posts, blog posts, emails, whatever I can reference that and it will understand how to talk like me. And if you don't have that, that's okay.

Use the AI to create it, which is what I did. Don't have a team personally with the social media. And it's just me. I've never needed to instruct anybody else on my voice. It's just my voice. It's the way that I talk. And it's the way that I write. But now all of a sudden with AI, I was literally banging my head against chat GPT for months in early 2024 trying.

Desperately to get it to write like me. And I just couldn't do it every single blog post. It wanted to start off with the vast digital landscape. And I'm like, God, no, I don't use scene setting hooks. And then I'd tell it that, and it would remember for that project. But then the next chat, the next project, it would totally forget.

Boom. There it is. That scene setting hook to start off every blog post. I'm like, no dude, that's not how I write. I blend history and science fiction and I use quotes and I love a cold open. And I never do those kinds of things, but I didn't have that documentation. So I opened a new chat, which at GPT, this was in, you know, probably summer 2024, right?

This was months ago. And I said, okay, I need to create a voice and style guide. Where should we start? And I don't remember the exact steps today, but basically it said, Oh, you don't tell me some information about you. It probably gave me a questionnaire of 10 questions, right? You know, who are you? What's your site?

You know, who's your target audience? What can you tell me? But the real key was feeding it examples. Now as a prolific author, I have plenty of blog posts to share with it, plenty of email newsletters. So I was able to give it, I didn't, you don't need to give it hundreds, like three or four, five, maybe tops.

As long as they're substantive, don't give it a 250 word blog post, right? But if you've got a blog post with 1500 words or more that you personally wrote, that you think is very reflective of how you like to write and communicate, share that with the AI. You can pop in the link or you can upload it as a PDF, whatever works for that particular model in your time.

And in short order, I mean, Within seconds, it came back after having read, you know, thousands of words of my work and said, okay, yeah, Mike, you are witty. You love to educate your audience. You love to, you know, meld in history examples and science fiction, particularly Star Wars and Star Trek. And you like to take things that are really, really complicated and break them down so that everybody can understand them in a really easy way.

And it went on and on. And I was aghast. I was like, wow, it nailed it. Then the next step was, okay, cool. Let's take everything you just learned about me and turn that into a set of custom instructions. So it wrote my custom instructions for me. It wrote out my style and voice guide, which I saved into Evernote.

  📍 📍 That's the tool that I just, I put everything.

Um, and then I was able to copy that back into, uh, first I used to custom GPT. Now, like I mentioned before, I'm using Gemini almost all the time. And if we have time, I'd love to share with you the, the real superpower gem that I created. But for this first one, this voice gem or custom GPT or persona, I saved that.

And now that's my go to if I'm trying to create some, some content of any kind, you know, I might strategize with a different GPT or a different gem or a different large language model. But once we get to the actual writing part, this is what I bring into the conversation so that I make sure whatever we create together sounds really, really close, if not exactly like me, without me having to go back and forth.

  📍 📍 I think that one of the biggest takeaways from this is that once you build it, is to stay in that conversation. Right. Because if then, if you're starting a new thread and starting a new like, Hey, by the way, I wanna do this now and I wanna do that now and I wanna, it can confuse the GPT or the gem, right?

Because if you're asking it to write social media posts, which are witty and insightful and have a cold open, but then you're saying, Hey, actually, uh, I need to have you help me write an email to my email list, it might get confused. Is that right? Or,  📍 📍

not anymore. So if you're still talking about creating copy and you've got a set of custom instructions, a custom GPT that has your voice and whatever the information you want it to know that you don't want to have to provide in the prompt every single time, as long as you're not changing to a completely different project, like it's okay.

I think if you're writing social posts in an email that are still about the same thing. Yeah, so if they're both for me, I, yeah, so I guess like if they're both for Katie Brinkley and Next Step Social, that's one thing, but if I start writing them for me, and then one of my clients, that's a lawyer, that might be a little, it might get confused, right?

So I would have to build out separate. GPTs, or maybe, uh, projects or gems for each client. So we'll just start, we'll just kind of focus on chat GPTs so we're not having to list them all. Um, so in this beautiful use case, you're an agency, you're working on behalf of clients. You would create a different custom GPT, at least one, maybe a collection of custom GPTs for each client.

You know, you might have a voice GPT, you might have an audience GPT, right? You might work with the AI to develop a complete custom GPT. comprehensive audience. I mean, here's here's a fun, uh, tool and hack for you guys. Go to Gemini and change the language model in the drop down to deep research. And then you tell the A.

I. That we want to research all the competition for yourself or one of your clients and develop a comprehensive target audience. And we're gonna start by researching all the competition and it will go out and it will scour the web and it will find dozens, maybe 100 or more Competitors, their websites, read them all, synthesize all that information and come back to you with a complete in depth analysis of who they are, who their target audiences are, what their products and services are, what their pricing is, what their keyword strategy is.

It's incredible. And then you can take that document and say, okay, cool. Now let's turn this into a target audience for us or a competitive strategy for us, whatever it is. So you might have a bunch of different GPTs for each client, for each business that we're talking about. But to answer your original question, absolutely.

  📍 If you're going to shift gears and. If you want to work on a different business or a different project within your own business, I would absolutely start that as a new chat and that again is the beauty of a custom instruction set, because the basic prompt is just that it's just a basic prompt, you start a new chat and you again you go back to that framework we talked about, here's the role I want you to do.

To play today, uh, and by the way, I'm always so polite with the AI, right? I'm like, good afternoon. Today we're working on a new podcast episode, please. And thank you. Yeah, be so nice. Uh, but then you give it the role, the context, some examples and the boundaries and that kind of stuff. You don't have to feed it again.

Your voice or any of the background information, you just select the GPT that you want to bring into that chat. And it has all that information instantly.   📍 📍 Man, Mike, I want to get into this gem that you're talking about, but I think that I'm just going to need to have you back on the podcast because we're, I know, I mean, it's so good. And I think that it's, it's these, is this, I guess, groundwork that's going to be the difference maker for so many people, uh, with the way that they use AI.

And you might say like, oh, well, it's just a social media post. Like, do I really need to go through? And the answer is yes. Really? The answer is yes. And because people can tell, like, I know I've never ever used an EM dash in a social media post ever in my entire life. I've done three dots. It's just, I mean, and I don't know anyone that ever has used an EM dash.

I mean, like, I mean, it's just the, the culture. And unfortunately, these robots don't know the culture. And so I think that once you, you really get these Prompts and these instructions and these settings and the memory fixed. That's when it's just going to be like this. Okay, I'm going to post on this, this, this, and this.

And it's going to help you write these amazing captions and these amazing posts, amazing emails, you name it. But you, it takes this groundwork and it might, you know, like. People listening might say like, Oh, well, Katie, this sounds like an awful lot of work. Just when I could just ask it to give me some social posts to push out this week.

But honestly, if you think about it, what you were just saying, they're like getting all the deep research on all the competitors, getting the brand style and voice and guide. Those things used to take us months. Now it can take us. Let's say we spend half a day on it, spend half a day working with chat GPT and really delving in to how you can make this, you know, like get those answers and then you have so much more knowledge about.

You, your business, your competitors. It's, it's truly remarkable.   📍 📍 Mike, you know, as we wrap up today's episode, I, like I said, I know you have, you have got your amazing podcast. Tell people where to tune in. Cause if they're listening to this one and they want to learn more about AI. They absolutely should listen to yours. Um, tell them where they can connect with you.

I know you have a lot of great things, great AI offers that you can help people with because you've really been diving into this whole world, uh, for the past two years. So, um, let's start with the podcast first.

  📍 📍 Yeah. And, and I love to share that before I even get to that one, one quick word of advice.

If you're feeling like maybe a little bit overwhelmed by everything we just said, just start your first set of custom instructions. Go into Gemini or. Chat GPT and create one there's often ones there that you can use as a starter because that's going to then lead you to see the power of having custom instructions and you're going to want to use them over and over and over again to your point.

It won't be just to create one social post. It'll be to create. All your social media content, all your blog content, it'll help you onboard employees and so many wonderful things. And I'll just tease that gem that I'm using now every single day is my AI chief of staff, because I've programmed it, not just with my voice and audience, but it knows.

Everything I want a chief of staff to know about me, my goals and aspirations for the business, my challenges, who I'm trying to talk to so much. And it's able to act as a strategist for me every single day. So you'll have to have me back so I can show people how to build that for themselves. But for folks who want to know about me, uh, the podcast is the AI hat.

  📍 📍 You can go to the AI hat. com forward slash podcast. If you want to see past episodes, or you can find it on all the different podcasts platforms. And on there, like I said, last year, I published over 50 episodes. We're already rocking and rolling this year, talking to incredible. AI experts and leaders.

We're talking about, uh, folks who work for LinkedIn, McKinsey Co, Google, uh, NVIDIA, not to mention, you know, folks like you and I are in the trenches every day, working with businesses, whether it's marketing or business in general, from solopreneurs all the way up to enterprise. You'll find a lot of information on that podcast and a lot of lessons and insights that you guys can apply to your own lives and businesses.

  📍 📍 Amazing. Well, Mike, I can't thank you enough for joining me on the show today. This has been an awesome conversation and so helpful. So thank you again for joining me on Rocky mountain marketing.

  📍 📍 My pleasure. Thank you so much for having me.

 Thanks so much for listening to this week's episode of Rocky Mountain Marketing. I hope you're leaving with valuable insights and the inspiration to lead your market. If you've enjoyed our time together and found today's podcast episode useful, I have a small favor to ask of you. Please hit that subscribe button to stay updated with the latest episodes.

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com to connect, to find more resources, or just to share your journey. And be sure to pick up your copy of my new book, the social shift at Katie Brinkley. com slash book. Thanks again for tuning in. I'm Katie Brinkley, and I can't wait to dive into more strategies and stories with you on the next episode of Rocky mountain marketing.

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